Are you tracking conversions from the SERP? Here’s why you should - TECHOPRO

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Are you tracking conversions from the SERP? Here’s why you should

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Small businesses are having a harder time attracting new customers through Google search as consumers are now able to find the information or products they’re looking for directly from the search engine results page (SERP). This means they’re less likely to visit a company’s website and this makes growth more difficult for small businesses.

To better understand how marketers can use SERP to their advantage, TechRadar Pro spoke with CallRail’s co-founder and CPO Kevin Mann.

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